New Wave Group is a growth company that creates, acquires and develops brand articles for the Corporate Promo business area (business market) and the Retail business area (consumer market), mainly within the sports, gifts and interior decoration sectors. The Group shall achieve synergies by coordinating design, purchasing, marketing and distribution of the Group’s collections, and by making use of coordination advantages between the Group’s trademarks. The Group shall operate in the Corporate Promo business area and the Retail business area in order to obtain good risk diversification.

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